YouTube Opens More Opportunities for Creators to make more in Cash

YouTube is expected to announce more opportunities for content creators to earn money on its video service, defend its role as the home of popular celebrities and gain an edge against rival TikTok.

The Google-owned company plans to have more video makers make money from the platform, while lowering the barriers to entry for its partner program, according to audio from a YouTube all-hands meeting on Thursday. It is expected that YouTube can announce it at an event on Tuesday.

"This is the biggest expansion in many years, creating new ways for creators to engage in the program," Amjad Hanif, vice president of product management and creator products, said at the staff meeting.

A YouTube spokesperson declined to comment Thursday evening.

Under YouTube's old rules, creators only made money if viewers watched their videos for at least 4,000 hours and had at least 1,000 subscribers.

YouTube's parent company, Google, has faced intense scrutiny from regulators, who have accused it of anti-competitive practices and expressed concerns over Google's dominance in certain product areas.

In turn, the company has promoted economic benefits for small businesses and the general public. YouTube said it will contribute $25 billion to the US economy in 2021, creating the equivalent of 425,000 full-time jobs and helping 85 percent of YouTube creators with small businesses expand their companies.

YouTube has become the web's most popular site for watching videos partly because it has paid some of its creators for the past 15 years - prompting people to continue producing content for the platform. With its lip-syncs, dance videos and the love of Generation Z, TikTok brought new competition to YouTube.

To compete with Chinese-owned TikTok, YouTube initially launched Shorts, a category of bite-sized, vertically oriented videos, in 2020. YouTube said in June that the product had 1.5 billion monthly users.

Now, YouTube will bring ads in shorts, meeting audio and according to two people familiar with the situation, who were not authorized to discuss product plans. According to one of the people, the company plans to give 45% of the advertising money to the creators. YouTube creators have traditionally received 55 percent of their funding from ads that run before and during their videos.

The payment will "really help creators understand why YouTube is the place to start their shorts careers," Mr Hanif says in the meeting audio. He also said that YouTube will let creators use popular songs in short and long videos, making its content more like TikTok. And YouTube creators will be able to earn money from videos. Previously, the revenue went to the copyright holders of the music.

YouTube Shopping Vice President and General Manager Michael Martin said during the meeting that YouTube has introduced the first in-person shopping destination for viewers in the United States, India and Brazil, hoping to bring more e-commerce to its platform. Is. Mr Martin said that in the future, YouTube will continue to look for new ways to get money from Shorts with purchases.